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Wednesday 3 March 2021

How to easily create a beautiful blog: pros and cons of the most popular website builders

Trying to create a blog is no easy feat. There are many aspects to which some attention must be paid: web design, planning, programming, and much more. Fortunately, you don't have to be an expert in all of these areas to be able to build a site that satisfies you. In fact, there are tools that are able to automatically deal with the more complex aspects, leaving you only the task of dealing with the creative part. These are website builders , and in this guide you will learn what they are and, above all, how to choose the best ones.

Website builder: what are they?

Website builders are tools that allow anyone to create web pages and blogs, even without having any knowledge in programming. Website builders provide a large variety of pre-built tools and templates, allowing you to build your ideal page with ease. Are you interested? if you find them useful, you can find more info here . To use a website builder, knowledge of any programming language is not required: they work with the drag and drop technique . By simply "grabbing" with the mouse one of the pre-packaged tools made available, you can physically drag it where you want.

As you can imagine from this description, this type of service is ideal for those who already have an idea for their blog but are afraid of not having the necessary technical skills to make it happen. It has the undeniable advantage of allowing the user to see the result of their work in real time , so that any immediate corrections can be made.

As there is a wide variety of these tools, it becomes important to understand how to choose the one that's right for you.

Here are all the aspects to keep in mind when choosing.

The website builder must have adequate functionality

The first step in choosing is to understand what you want to do with your blog.

If you want to build a simple page , then no complex functions are needed . In fact, an overly complicated editor could make your job more difficult. In these cases, a builder that offers the possibility to choose from predefined templates, even in the absence of great customization options, is sufficient.

But if you are going to build a more complex page , you need to look for something that can offer more. A good platform should allow more experienced users to customize the HTML code to make detailed changes, giving them greater control of the site.

These programs, in fact, have a tendency to write code inefficiently, which can lead to slowdowns.

No problem for a page with few features, but if things start to get more complicated, the drop in performance can be noticeable. Which is why being able to take a look at what's going wrong always comes in handy.

It must be SEO-Friendly

If you want to start a successful blog, you need to pay close attention to SEO. We have already talked about it on this site . Unfortunately, a disadvantage of many website builders is inadequate SEO management .

We mentioned earlier the code problems that some editors suffer from. Not everyone knows that these problems can lead not only to a reduction in site performance, but also to a penalty of the same by search engines.

Some automatic editors write their own code in a very intricate way, leading to slowdowns and burdens , which Google does not look favorably on. Therefore a good builder should not only be able to avoid these problems, but should also offer adequate tools to monitor their SEO optimization, and to make the necessary changes if necessary.

It must offer suitable aesthetic options

From an aesthetic point of view it is also important to have a clear image in mind for the site. There is a risk that, by relying excessively on predefined templates, the page will lose identity. It is therefore important to avoid building a home page that is too banal and anonymous, but that's not all. Some website builders force customers to advertise them with banners or logos, which can only be removed upon payment. A good builder should therefore offer varied and flexible customization options , able to give that personal touch that can give your page an edge.

It must include the SSL certificate

To ensure the security of your blog, along with the trust of your users, it is essential that you employ a builder that includes the SSL certificate. It is a secure digital data transmission protocol that uses cryptographic technologies. The presence of this protocol is indicated by the presence of a padlock to the left of the site address . Here is an article to find out more about how it works.

It must guarantee excellent compatibility with mobile devices

Once you have finished creating your web page, you may think your work is done. But there is still another big step to take. One important factor must always be considered: the mobile version .

A large number of users visit the network using tablets and phones, it follows that your blog must necessarily be compatible with the browsers and resolutions of these devices. Unfortunately, it is inevitable that some problems arise when visiting a site designed for PC browsing from mobile. Misplaced menus, overflowing text, animations not working, etc. It is therefore necessary to find a way to adapt it.

There are two ways to do this. The first is that of responsive web design . The second is that of adaptive web design (or simply mobile site). Each has its strengths and weaknesses: here a comparison between the two and when it is convenient to use them.

A suitable website builder must offer the option of easily building a website compatible with all devices in the best possible way.

 

Last consideration: the price

The purchase prices of website builders can vary, and figuring out which is the cheapest can be difficult. There are free packages, which however provide very limited functionality. The standard options, designed for non-commercial use, are around € 10 per month, but are not indicated if you are interested in undertaking eCommerce activities, which instead provide generally higher prices depending on the services requested, from € 15. per month and up.

Posted By Abdul Rimaaz

Google Ads campaigns and Coronavirus Emergency

Coronavirus : do advertising campaigns stop? is it worth continuing to do web marketing activities? yes, today more than ever.

We are living in a unique period, never faced before, in which no one is able to give us indications or certainty for the future, near or long term. Some businesses are taking advantage of work from home , some businesses are revolutionizing production and work management to adapt to the current emergency, some businesses have more or less completely paused their work. Yet the world does not stop, the economy does not stop, the markets do not stop, and you will have to find the right way to get back to doing business !

The ad does not stop, nor of traditional media, nor on the web, despite the Coronavirus .

And therefore PPC campaigns with Google Ads do not stop, even if some rules and some dynamics have changed.

Let's see them one by one, starting from what Google tells us.

Campaign management during the COVID-19 emergency

Communities are responding to the COVID-19 emergency and we know that this situation presents particular difficulties for companies. Here are some considerations that can help you evaluate your ads to adapt to dynamic market conditions.

First of all, it already puts us on alert: attention! the announcements are specially supervised , they must be adapted or adapted to the local and global situation.

Evaluate the ads

Consider the context and tone. Think about the impact certain phrases can have on the audience. Beware of the double meanings of words like "protection", "control", "prevention" or "virus". For international campaigns, consider the terms used locally to refer to COVID-19 and the inconvenience caused at the geographic area level.

Evaluate if your message is useful. For example, adjust ads as needed to let customers know if you offer services like home delivery or store pickup. Check your shipping settings and estimated delivery times to make sure you accurately reflect current capacities.

Examine the assets carefully. For example, consider the appropriateness of images and videos that show large gatherings of people or human interactions. Consider the tone of your titles, descriptions, and landing pages.

Proactively communicate business changes. If your business hours have changed, edit your business profile on Google and update your ads so customers know if your business is open or closed, or if there are different hours in effect.

Especially in Italian, we are pointed out that certain words can have more than one meaning , depending on the context in which they are inserted. But the same considerations must also be made on foreign markets.

But not just the words: the whole tone of the message must be managed with the utmost attention!

A very useful advice is instead to reinforce the message relating to your strengths , when these are particularly useful or welcome in this period of coronavirus emergency: home delivery, free shipping, offers or donations on part of the proceeds. .. all valuable information to show to customers and potential customers.

Even the images must be coherent and in keeping with the delicate period : if you can't leave the house, let's not propose it; if gatherings cannot be made, let us not show them; if you can't go out for the usual morning run, we don't recommend it. And again, he recommends paying attention to words, contexts, messages ... not only in ads , but also on landing pages !

I would like not to comment on the last tip: update the timetables on Google MyBusiness , or at least try it, given the current problems (described here: Coronavirus and services: how much do they impact on Web Marketing? )

Adapt to dynamic market conditions

Update on local conditions. This Google Trends page can help you better understand the context in local markets and the mood of your customers.

Review performance metrics and be prepared for any changes. For example, if your conversion rate fluctuates significantly, you may need to change your Smart Bidding targets.

Pause ad groups or ads as needed. Review the products and services affected by demand-related issues and make appropriate changes. For example, mark online or local products as "unavailable" across all channels if you are not sure what the inventory status is in real time or what the time to replenish is.

Consider using tools that make it easy to adapt to new scenarios. For example, the Google Ads mobile app ( iOS , Android ) is useful for continuing to manage your campaigns.

Google advises us to keep Google Trends under control, but not on a generic level ... it takes us to a specific page, this one dedicated to Corona virus

Posted By Abdul Rimaaz